Mercer Magazine / Mercer Transportation
Editor, Creative Director, Graphic Designer
Worked as editor, art director, and graphic designer for Mercer Magazine, Mercer Transportation Company's industry publication distributed quarterly to truck stops Nationwide. Mercer Magazine was created to showcase the lives and work of Mercer owner operators, while also serving as an informative recruiting resource for new truck drivers.
From 2007-2013, worked as creative director for Mercer Transportation, concepting branding, advertising campaigns, and marketing messages. Lead, managed, and created national cross-platform design and advertising projects. Creative direction and implementation of promotional materials, email campaigns, direct marketing campaigns, print advertising, radio commercials, billboards and trade show displays. Worked closely with Recruiting Director to analyze trends in the transportation industry and coordinating promotional events in efforts to build the company's fleet and revenue.
Mercer Transportation is ranked among the top carriers in the United States, and has earned the reputation as one of the Nation's leading owner operator companies.